As a rightful member of cultural generation of millennials, I
consider the web my number one source of aid. So, whenever I see new business
owners that have so much to offer relying solely on the word of mouth with occasional investment in local ads marketing I am beyond puzzled. The fact is, if your business can’t be found online, it doesn’t exist.
Whether your business is newly launched or in operation for years, it is important people
know about it and what better way to do it than taking it online where there is a greater chance of people learning about it. In this post, I will outline the three steps that are essential to establishing your business’s web presence and growth.
1. Build a Website
Building a website is a first step to making your business discoverable; in addition having a well-designed website will add a dash of professionalism to whatever product or service you’re offering.
For starters, it might be useful to put aside design aspects and focus on helpful content. For instance if your company is offering event catering service try providing all the necessary information visitors of your website might need to make a decision of using your service. It can be things like location of your office, price-list, the channel where potential customers can contact you etc. The more information visitors get from your website the more credible your business will be to them (no one likes worrying about scams).
Once you’re done with the content, design and UX (user experience) is next best thing to work on. It is more likely visitors will stay on your website if it is clear and easy to navigate.
Here’s an example of easy-to-navigate website page layout:
2. Get on Social Media
This step is pretty self-explanatory. Create a profile on social media, update it regularly, engage with relevant accounts and conversations. This will not only help your business get discovered but also give you the opportunity to have a conversation with your customers and receive helpful feedback to improve your operation process.
As a business account here are some posts that should be present on your profile:
– discount or promotion post
– asking your audience a question
– contest or giveaway post (to increase engagement)
– new product/service post
Know your audience. Don’t simply jump on every social media there is. Find out where your target audience hangs out and create a platform for them to like, share and engage with your content.
Tip: if you target audience consists mostly of Russian population consider creating a ‘community’ or a public page on VK (nationally it has twice as many users as Facebook).
3. Start Blogging
Yes, small businesses need to run a blog too! Blogging plays a role of a binder in your web presence giving fresh content for both your website and social media that audience can digest and engage with. Blog whenever there’s an update in your operation; blog about your area of expertise; blog to educate. Not only it is a perfect way to get online but also an effective tool for staying on good terms with search engines. As SEO data shows, regularly adding new content to your website greatly contributes to moving the website up the search engine ranking.
Keep in mind that these three steps are most effective when in mix. Having an online presence will open your business up to an unlimited number of new customers. Even if you’re on the budget your site can still be used as a powerful marketing tool it only takes passion and the right technology to implement.